Pricing

What HVAC SEO costs. In actual numbers.

Most marketing companies make you sit through a sales call to hear a price. We think that tells you something about the price. Here's ours.

Foundation

Get found on the map. Fix what's broken and stop losing calls you've already earned.

$1,195/month
$895/mo founding rate $1,195
  • Google Business Profile, fully worked. Posts, photos, Q&A. This is what wins the map calls.
  • Citation cleanup. One name, one number everywhere Google looks.
  • Review engine. More reviews coming in, every one answered. We draft, you approve.
  • Service page tune-up. Google knows exactly what you do and where.
  • Monthly scoreboard, in dollars. What your visibility is worth, and what you're taking back.
  • Quarterly AI check. Does your name come up when homeowners ask AI?
Most popular

Growth

Take ground every month. New pages, new links, and eyes on the AI engines.

$1,995/month
$1,495/mo founding rate $1,995
  • Everything in Foundation
  • 2 new pages a month. Every town you serve gets its own page.
  • Link building. Trusted local sites pointing to yours.
  • Geogrid tracking. A block-by-block map of where you rank across your territory.
  • Monthly AI tracking. ChatGPT, Gemini, Perplexity. See who the machines recommend.
  • Competitor alerts. Know when a corporate-owned competitor moves on your keywords.
  • Monthly call. 30 minutes, plain English, no jargon.

Market Leader

Own the market. Built for going head to head with the corporate-owned brands.

$3,250/month
$2,495/mo founding rate $3,250
  • Everything in Growth
  • 4 content pieces a month. Double the ground taken.
  • AI answer optimization. Content built so AI engines quote you.
  • Local PR. Your name in local news, the chamber, trade groups.
  • Call tracking. Every call traced to its source. Booked jobs reported, not rankings.
  • Landing page tuning. More visitors become callers.
  • Quarterly strategy session plus priority response.

Setup: $750, one time. Covers the deep-dive onboarding: intake, tracking setup, and baseline measurement across your whole service area.

A la carte options — one-off audits, extra city pages, profile recovery — are available too. Ask on the call.

Every engagement is month to month after the first 90 days. No annual contracts. We earn the next month or you walk.

Where our experience comes from

Your Path Marketing is HVAC-only, and we are new. No HVAC case studies yet, which is exactly why the first three clients get founding rates.

The same founder has run this playbook for three years at YPM Studio, a separate practice serving Baltimore private schools. Ask ChatGPT for the best Catholic K-8 school in Baltimore and that client is the top recommendation.

Verified July 2026. AI answers shift, so check it yourself.

Earlier this year, a prospective client found that practice through a ChatGPT recommendation rather than a search. That is the clearest evidence we have that this work does what we say it does.

Launch offer

The Founding Three.

Our first three clients lock in founding rates for 12 months, with the $750 setup fee waived, in exchange for a case study and an honest 90-day review. Three seats is the whole program. When they're gone, they're gone.

Three seats total

Transparency

Three things set your number. None of them is how hard you negotiate.

Your market.

Competing in Baltimore City is different from competing in a two-town service area. More competition means more work to win.

Your service area.

Every town you serve is a battleground we track, optimize, and report on. Bigger footprint, bigger scope.

Your starting point.

A clean website with a healthy profile costs less to build on than years of neglect or a previous company's mess.

A word about $500-a-month SEO.

You'll find companies charging a fraction of this. Here's what that buys: templated content, offshore link schemes, and a report nobody reads. Many of the owners we talk to have already paid for it once.

Real local visibility work takes senior hours every month. Anyone charging $500 is either losing money on you or not doing the work. It's always the second one.

FAQ

Pricing questions, answered straight.

Most quality engagements in the industry run $1,500 to $5,000 per month. Ours run $1,195 to $3,250 per month depending on the plan, month to month after the first 90 days.

Want your exact number?

Get the free audit first. It tells us your market, your footprint, and your starting point, which is the whole price. Or see how the whole process works.

Request your free visibility audit