/* ============================================================
   Your Path Marketing (HVAC) — theme.css
   Design tokens, components, homepage sections, and motion.
   Ported from the Claude Design mockup to semantic, SEO-clean CSS.
   ============================================================ */

:root {
  /* Blue spine (primary) */
  --ypm-navy: #10243E;
  --ypm-navy-700: #1B3A5B;
  --ypm-blue: #2B6CB0;
  --ypm-blue-500: #3E82C6;
  --ypm-blue-cta: #1668E3;
  --ypm-blue-cta-700: #0F4FB5;
  --ypm-blue-100: #D6E4F5;
  --ypm-blue-050: #EDF3FB;

  /* Warm neutrals (ground) */
  --ypm-sand: #E7DDCD;
  --ypm-sand-050: #F3ECE0;
  --ypm-stone: #857C6E;
  --ypm-stone-200: #C7C0B4;
  --ypm-paper: #FBF9F5;
  --ypm-white: #FFFFFF;

  /* Green accent (YPM DNA) */
  --ypm-green: #5F7A47;
  --ypm-green-700: #4C6338;
  --ypm-green-light: #AED3B0;
  --ypm-green-050: #EAF0E2;

  /* Copper accent (warm highlight) */
  --ypm-copper: #B06B3A;
  --ypm-copper-700: #8E5127;
  --ypm-copper-050: #F5E9DF;

  /* Ink & text */
  --ypm-ink-900: #10243E;
  --ypm-ink-700: #33404E;
  --ypm-ink-500: #5C6875;
  --ypm-ink-300: #8B95A0;
  --ypm-line: #E4E0D8;
  --ypm-line-soft: #F0ECE3;
  --ypm-line-cool: #DCE3EC;

  /* Semantic aliases */
  --surface-page: var(--ypm-paper);
  --surface-card: var(--ypm-white);
  --surface-band: var(--ypm-blue-050);
  --surface-warm: var(--ypm-sand-050);
  --surface-green: var(--ypm-green-050);
  --text-heading: var(--ypm-ink-900);
  --text-body: var(--ypm-ink-700);
  --text-muted: var(--ypm-ink-500);
  --text-faint: var(--ypm-ink-300);
  --border-default: var(--ypm-line);
  --border-cool: var(--ypm-line-cool);
  --focus-ring: var(--ypm-blue-cta);

  /* Type */
  --font-display: "Spectral", Georgia, "Times New Roman", serif;
  --font-body: "Assistant", "Open Sans", -apple-system, "Segoe UI", sans-serif;

  /* Radii */
  --radius-sm: 8px;
  --radius-md: 12px;
  --radius-lg: 18px;
  --radius-xl: 26px;
  --radius-pill: 999px;

  /* Shadow */
  --shadow-md: 0 18px 44px rgba(16, 36, 62, .12);

  --ypm-max: 1180px;
}

/* ---- Reset / base ---- */
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--surface-page);
  color: var(--text-body);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3, h4 {
  font-family: var(--font-display);
  color: var(--text-heading);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -.01em;
  margin: 0;
}
p { margin: 0; }
a { color: var(--ypm-blue-cta); }
img { max-width: 100%; }
:focus-visible { outline: 2px solid var(--focus-ring); outline-offset: 2px; }

.ypm-wrap { max-width: var(--ypm-max); margin: 0 auto; padding: 0 40px; }
.section { padding: 88px 40px; }
.section > .ypm-inner { max-width: var(--ypm-max); margin: 0 auto; }
.section--warm { background: var(--surface-warm); }
.section--band { background: var(--surface-band); }
.section--navy { background: var(--ypm-navy); }
.section--copper { background: var(--ypm-copper); }

/* ---- Eyebrow ---- */
.eyebrow {
  font-family: var(--font-body);
  font-size: .8125rem;
  font-weight: 600;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--ypm-blue);
  display: flex;
  align-items: center;
  gap: .6em;
}
.eyebrow::before {
  content: "";
  width: 22px;
  height: 2px;
  background: currentColor;
  display: inline-block;
  flex-shrink: 0;
}
.eyebrow--center { justify-content: center; }
.eyebrow--green { color: var(--ypm-green); }
.eyebrow--copper { color: var(--ypm-copper); }
.eyebrow--ondark { color: var(--ypm-blue-100); }

/* ---- Buttons ---- */
.btn {
  font-family: var(--font-body);
  font-weight: 600;
  letter-spacing: .01em;
  border-radius: var(--radius-pill);
  border: 1.5px solid transparent;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .5rem;
  line-height: 1;
  text-decoration: none;
  transition: all .15s ease;
  font-size: 1rem;
  padding: .7rem 1.35rem;
}
.btn svg { width: 18px; height: 18px; }
.btn--lg { font-size: 1.0625rem; padding: .95rem 1.9rem; }
.btn--sm { font-size: .875rem; padding: .5rem .95rem; }
.btn--primary { background: var(--ypm-blue-cta); color: #fff; }
.btn--primary:hover { background: var(--ypm-blue-cta-700); }
.btn--ghost { background: transparent; color: var(--ypm-blue-cta); }
.btn--ghost:hover { background: var(--ypm-blue-050); }
.btn--ondark { background: var(--ypm-paper); color: var(--ypm-navy); }
.btn--ondark:hover { background: #fff; }

/* ---- Card ---- */
.card {
  border-radius: var(--radius-lg);
  background: var(--surface-card);
  border: 1px solid var(--border-default);
}
.card--elevated { box-shadow: var(--shadow-md); }

/* ---- Lead paragraph ---- */
.lead { font-size: 1.0625rem; line-height: 1.6; color: var(--text-muted); }

/* ============================================================
   Header / nav
   ============================================================ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(251, 249, 245, .88);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border-default);
}
.site-header__inner {
  max-width: var(--ypm-max);
  margin: 0 auto;
  padding: 0 40px;
  height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.site-header__logo img { height: 48px; width: auto; display: block; }
.site-nav { display: flex; align-items: center; gap: 34px; }
.site-nav a.nav-link {
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 600;
  letter-spacing: .01em;
  color: var(--text-muted);
  text-decoration: none;
  border-bottom: 2px solid transparent;
  padding-bottom: 4px;
}
.site-nav a.nav-link:hover,
.site-nav a.nav-link.current { color: var(--ypm-navy); border-bottom-color: var(--ypm-blue); }
.nav-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.nav-toggle svg { width: 26px; height: 26px; color: var(--ypm-navy); }

/* ============================================================
   Hero
   ============================================================ */
.hero { position: relative; overflow: hidden; background: var(--surface-page); padding: 96px 40px 92px; }
.hero__inner {
  max-width: var(--ypm-max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 56px;
  align-items: center;
}
.hero h1 { font-size: 60px; line-height: 1.02; margin-top: 22px; color: var(--ypm-navy); }
.hero h1 .accent { color: var(--ypm-blue); }
.hero .lead { margin-top: 24px; max-width: 480px; }
.hero__cta { display: flex; gap: 14px; margin-top: 34px; align-items: center; flex-wrap: wrap; }

/* Hero motion device */
.hero-motion {
  background: #fff;
  border: 1px solid var(--border-cool);
  border-radius: 26px;
  padding: 12px;
  box-shadow: 0 30px 64px rgba(16, 36, 62, .18);
}
.hero-motion__screen { position: relative; border-radius: 16px; background: var(--ypm-navy); overflow: hidden; }
.hero-motion__rings { position: absolute; inset: 0; overflow: hidden; border-radius: 16px; }
.hero-ring {
  position: absolute; left: -6px; bottom: 8px; width: 70px; height: 70px;
  border-radius: var(--radius-pill); border: 1.5px solid var(--ypm-blue-500);
  opacity: 0; animation: ypmRing 3.4s ease-out infinite;
}
.hero-motion__body { position: relative; z-index: 2; padding: 26px 26px 30px; }
.hero-search {
  display: flex; align-items: center; gap: 10px;
  background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.16);
  border-radius: var(--radius-pill); padding: 11px 16px;
}
.hero-search svg { width: 17px; height: 17px; color: var(--ypm-blue-100); flex-shrink: 0; }
.hero-search span.q { font-family: var(--font-body); font-size: 14.5px; color: var(--ypm-paper); }
.hero-caret { width: 1.5px; height: 16px; background: var(--ypm-blue-100); display: inline-block; animation: ypmBlink 1.1s step-end infinite; }
.hero-list { position: relative; height: 270px; margin-top: 16px; }
.hero-row {
  position: absolute; left: 0; right: 0; height: 46px; border-radius: 12px;
  background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.08);
  display: flex; align-items: center; gap: 12px; padding: 0 14px;
}
.hero-row .dot { width: 24px; height: 24px; border-radius: var(--radius-pill); background: rgba(255,255,255,.12); flex-shrink: 0; }
.hero-row .bar { height: 8px; border-radius: 4px; background: rgba(255,255,255,.14); }
.hero-row .rank { margin-left: auto; font-family: var(--font-body); font-size: 12px; color: rgba(255,255,255,.32); font-variant-numeric: tabular-nums; }
.hero-climber { position: absolute; left: 0; right: 0; height: 46px; top: 0; animation: ypmClimb 7.5s cubic-bezier(.4,0,.2,1) infinite; }
.hero-climber__inner {
  height: 46px; border-radius: 12px; background: var(--ypm-blue-cta);
  box-shadow: 0 10px 24px rgba(22,104,227,.45);
  display: flex; align-items: center; gap: 10px; padding: 0 14px;
}
.hero-climber__inner svg { width: 15px; height: 19px; }
.hero-climber__inner .co { font-family: var(--font-body); font-size: 14.5px; font-weight: 700; color: #fff; }
.hero-rankchip {
  margin-left: auto; font-family: var(--font-body); font-size: 13px; font-weight: 700; color: #fff;
  background: rgba(255,255,255,.22); border-radius: var(--radius-pill); padding: 3px 10px;
  animation: ypmRankIn 7.5s cubic-bezier(.4,0,.2,1) infinite;
}

/* ============================================================
   "Searching" section
   ============================================================ */
.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.two-col--wide-left { grid-template-columns: 1.15fr .85fr; }
.two-col--wide-right { grid-template-columns: .9fr 1.1fr; }
.two-col--faq { grid-template-columns: .7fr 1.3fr; align-items: start; }
.searching h2 { font-size: 40px; margin-top: 18px; }
.searching p { margin-top: 18px; font-size: 17px; color: var(--text-muted); max-width: 460px; }
.searching__q { margin-top: 26px; font-family: var(--font-display); font-size: 24px; color: var(--ypm-navy); font-weight: 700; }
.search-panel { padding: 8px; border-radius: var(--radius-xl); }
.search-panel__bar {
  margin: 10px 12px 6px; display: flex; align-items: center; gap: 10px; padding: 12px 16px;
  border: 1.5px solid var(--border-cool); border-radius: var(--radius-pill); color: var(--text-faint); font-size: 15px;
}
.search-panel__bar svg { width: 18px; height: 18px; color: var(--ypm-stone); }
.search-panel__list { padding: 6px 12px 16px; }
.search-panel__list .row { display: flex; align-items: center; gap: 12px; padding: 12px; border-radius: var(--radius-md); font-size: 15.5px; color: var(--text-body); }
.search-panel__list .row svg { width: 15px; height: 15px; color: var(--ypm-stone); }
.search-panel__list .row span { font-weight: 500; }

/* ============================================================
   "Different" navy section
   ============================================================ */
.different { text-align: center; }
.different__inner { max-width: 820px; margin: 0 auto; }
.different h2 { color: var(--ypm-paper); font-size: 38px; margin-top: 20px; line-height: 1.15; }
.different__lines { margin-top: 26px; font-size: 18px; line-height: 1.7; color: var(--ypm-blue-100); }
.different__lines .strong { color: var(--ypm-paper); font-weight: 600; margin-bottom: 20px; }
.different__lines .em { font-style: italic; font-family: var(--font-display); font-size: 22px; color: #fff; }

/* ============================================================
   Framework cards
   ============================================================ */
.framework__head { text-align: center; max-width: 620px; margin: 0 auto 52px; }
.framework__head h2 { font-size: 40px; margin-top: 18px; }
.framework__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.fw-card { padding: 30px; display: flex; flex-direction: column; border-left: 4px solid var(--ypm-blue); }
.fw-card--green { border-left-color: var(--ypm-green); }
.fw-card--copper { border-left-color: var(--ypm-copper); }
.fw-card__icon { width: 48px; height: 48px; border-radius: var(--radius-md); background: var(--ypm-blue-050); display: flex; align-items: center; justify-content: center; }
.fw-card__icon svg { width: 24px; height: 24px; color: var(--ypm-blue); }
.fw-card--green .fw-card__icon { background: var(--ypm-green-050); }
.fw-card--green .fw-card__icon svg { color: var(--ypm-green); }
.fw-card--copper .fw-card__icon { background: var(--ypm-copper-050); }
.fw-card--copper .fw-card__icon svg { color: var(--ypm-copper); }
.fw-card .eyebrow { margin-top: 20px; }
.fw-card h3 { font-size: 22px; margin-top: 12px; }
.fw-card ul { list-style: none; margin: 18px 0 0; padding: 0; }
.fw-card li { display: flex; align-items: center; gap: 10px; padding: 8px 0; border-top: 1px solid var(--border-default); font-size: 15px; color: var(--text-body); }
.fw-card li svg { width: 15px; height: 15px; flex-shrink: 0; color: var(--ypm-blue); }
.fw-card--green li svg { color: var(--ypm-green); }
.fw-card--copper li svg { color: var(--ypm-copper); }

/* ============================================================
   Results / stats
   ============================================================ */
.results h2 { font-size: 36px; margin-top: 18px; }
.results p { margin-top: 18px; color: var(--text-muted); font-size: 17px; }
.stat-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.stat__value { font-family: var(--font-display); font-weight: 700; font-variant-numeric: tabular-nums; letter-spacing: -.02em; line-height: 1; font-size: 4rem; color: var(--ypm-blue); display: block; }
.stat--green .stat__value { color: var(--ypm-green); }
.stat--navy .stat__value { color: var(--ypm-navy); }
.stat--copper .stat__value { color: var(--ypm-copper); }
.stat__label { font-family: var(--font-body); font-size: .9375rem; color: var(--text-body); margin-top: .6rem; font-weight: 500; max-width: 26ch; line-height: 1.4; }

/* ============================================================
   FAQ
   ============================================================ */
.faq h2 { font-size: 34px; margin-top: 16px; }
.faq__item { border-top: 1px solid var(--border-default); }
.faq__q {
  width: 100%; background: none; border: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px 0; text-align: left;
  font-family: var(--font-display); font-size: 19px; font-weight: 600; color: var(--ypm-navy);
}
.faq__q svg { width: 20px; height: 20px; color: var(--ypm-blue); flex-shrink: 0; }
.faq__a { margin: 0 0 18px; color: var(--text-muted); font-size: 16px; line-height: 1.6; max-width: 640px; }
.faq__item[hidden-a] .faq__a { display: none; }

/* ============================================================
   Final CTA
   ============================================================ */
.final-cta { position: relative; overflow: hidden; }
.final-cta h2 { color: #fff; font-size: 44px; max-width: 640px; }
.final-cta p { color: rgba(255,255,255,.9); font-size: 18px; margin-top: 16px; max-width: 560px; }
.final-cta__btn { margin-top: 30px; }

/* ============================================================
   Footer
   ============================================================ */
.site-footer { background: var(--ypm-navy); color: var(--ypm-blue-100); padding: 64px 40px 40px; }
.site-footer__inner { max-width: var(--ypm-max); margin: 0 auto; }
.site-footer__top { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 40px; padding-bottom: 40px; border-bottom: 1px solid rgba(255,255,255,.12); }
.site-footer__brand { max-width: 340px; }
.site-footer__brand img { height: 52px; width: auto; }
.site-footer__tagline { font-family: var(--font-display); font-style: italic; font-size: 20px; color: var(--ypm-paper); margin-top: 20px; }
.site-footer__brand p { font-size: 14px; margin-top: 12px; line-height: 1.6; }
.site-footer__cols { display: flex; gap: 64px; }
.site-footer__col h4 { font-family: var(--font-body); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--ypm-blue-100); margin-bottom: 16px; opacity: .7; font-weight: 600; }
.site-footer__col a, .site-footer__col div { display: block; font-size: 14px; margin-bottom: 10px; color: var(--ypm-blue-100); text-decoration: none; }
.site-footer__col a:hover { color: #fff; }
.site-footer__legal { padding-top: 24px; font-size: 12px; letter-spacing: .04em; opacity: .6; }

/* ============================================================
   Keyframes
   ============================================================ */
@keyframes ypmClimb { 0%,9% { top: 224px; } 24%,31% { top: 168px; } 46%,53% { top: 112px; } 68%,75% { top: 56px; } 90%,100% { top: 0px; } }
@keyframes ypmRankIn { 0%,82% { opacity: 0; transform: translateY(4px) scale(.7); } 92%,100% { opacity: 1; transform: translateY(0) scale(1); } }
@keyframes ypmRing { 0% { transform: scale(.4); opacity: .5; } 100% { transform: scale(2.4); opacity: 0; } }
@keyframes ypmBlink { 0%,50% { opacity: 1; } 51%,100% { opacity: 0; } }

/* ============================================================
   Blog (native WordPress) — minimal, on-brand
   ============================================================ */
.blog-wrap { max-width: 780px; margin: 0 auto; padding: 72px 40px; }
.post-card { padding: 28px 0; border-bottom: 1px solid var(--border-default); }
.post-card h2 { font-size: 28px; }
.post-card h2 a { color: var(--ypm-navy); text-decoration: none; }
.post-meta { font-family: var(--font-body); font-size: 13px; color: var(--text-faint); letter-spacing: .02em; margin-bottom: 8px; }
.single-post h1 { font-size: 40px; margin-bottom: 8px; }
.single-post .entry-content { margin-top: 28px; font-size: 18px; line-height: 1.75; }
.single-post .entry-content p { margin: 0 0 20px; }

/* ============================================================
   Responsive
   ============================================================ */
@media (max-width: 900px) {
  .section { padding: 64px 24px; }
  .hero { padding: 64px 24px; }
  .hero__inner, .two-col, .two-col--wide-left, .two-col--wide-right, .two-col--faq { grid-template-columns: 1fr; gap: 36px; }
  .framework__grid { grid-template-columns: 1fr; }
  .hero h1 { font-size: 44px; }
  .searching h2, .framework__head h2 { font-size: 32px; }
  .different h2 { font-size: 30px; }
  .final-cta h2 { font-size: 34px; }
  .stat__value { font-size: 3rem; }
  .site-header__inner { padding: 0 24px; }
  .site-nav {
    display: none; position: absolute; top: 72px; left: 0; right: 0;
    flex-direction: column; align-items: flex-start; gap: 0;
    background: var(--ypm-paper); border-bottom: 1px solid var(--border-default); padding: 8px 24px 20px;
  }
  .site-nav.open { display: flex; }
  .site-nav a.nav-link { padding: 14px 0; border-bottom: none; }
  .site-nav .btn { margin-top: 10px; }
  .nav-toggle { display: inline-flex; }
  .site-footer__top { flex-direction: column; }
  .site-footer__cols { gap: 40px; }
}
@media (prefers-reduced-motion: reduce) {
  .hero-ring, .hero-caret, .hero-climber, .hero-rankchip { animation: none !important; }
  .hero-climber { top: 0; }
}

/* ============================================================
   Inner page shared
   ============================================================ */
.page-hero { background: var(--surface-page); padding: 84px 40px 72px; }
.page-hero__inner { max-width: var(--ypm-max); margin: 0 auto; }
.section--pad-sm { padding: 76px 40px; }

/* Float keyframes for keyword cloud */
@keyframes ypmFloatA { 0%,100% { transform: translate(0,0); } 50% { transform: translate(-7px,-12px); } }
@keyframes ypmFloatB { 0%,100% { transform: translate(0,0); } 50% { transform: translate(9px,-8px); } }
@keyframes ypmFloatC { 0%,100% { transform: translate(0,0); } 50% { transform: translate(-5px,11px); } }

/* ============================================================
   SERVICES
   ============================================================ */
.svc-hero__inner { display: grid; grid-template-columns: 1.02fr .98fr; gap: 44px; align-items: center; }
.svc-hero h1 { font-size: 50px; margin-top: 20px; max-width: 560px; }
.svc-hero .lead { margin-top: 20px; max-width: 480px; }
.svc-hero__cta { display: flex; gap: 12px; margin-top: 28px; flex-wrap: wrap; }
.svc-cloud { position: relative; min-height: 340px; }
.svc-chip {
  position: absolute; display: inline-flex; align-items: center; gap: 8px;
  background: var(--ypm-white); border: 1px solid var(--ypm-blue-100);
  box-shadow: 0 8px 22px rgba(16,36,62,.09); border-radius: var(--radius-pill);
  padding: 11px 17px; white-space: nowrap;
}
.svc-chip svg { width: 16px; height: 16px; color: var(--ypm-blue); }
.svc-chip span { font-family: var(--font-body); font-size: 14.5px; font-weight: 600; color: var(--ypm-navy); }
.svc-chip.fa { animation: ypmFloatA 7s ease-in-out infinite; }
.svc-chip.fb { animation: ypmFloatB 8s ease-in-out infinite; }
.svc-chip.fc { animation: ypmFloatC 9s ease-in-out infinite; }

.svc-blocks { max-width: var(--ypm-max); margin: 0 auto; padding: 8px 40px 40px; }
.svc-block { display: grid; grid-template-columns: .8fr 1.2fr; gap: 48px; align-items: start; padding: 56px 0; border-top: 1px solid var(--border-default); }
.svc-block__side { position: sticky; top: 96px; }
.svc-block__num { font-family: var(--font-display); font-weight: 700; font-size: 64px; line-height: 1; letter-spacing: -.02em; color: var(--ypm-blue); }
.svc-block--green .svc-block__num { color: var(--ypm-green); }
.svc-block--copper .svc-block__num { color: var(--ypm-copper); }
.svc-block__side .eyebrow { margin-top: 16px; }
.svc-block__side h2 { font-size: 30px; margin-top: 14px; }
.svc-block__side p { margin-top: 14px; color: var(--text-muted); font-size: 16px; max-width: 340px; }
.svc-items { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.svc-item { padding: 24px; display: flex; flex-direction: column; gap: 10px; }
.svc-item__icon { width: 38px; height: 38px; border-radius: var(--radius-sm); background: var(--ypm-blue-050); display: flex; align-items: center; justify-content: center; }
.svc-item__icon svg { width: 20px; height: 20px; color: var(--ypm-blue); }
.svc-block--green .svc-item__icon { background: var(--ypm-green-050); } .svc-block--green .svc-item__icon svg { color: var(--ypm-green); }
.svc-block--copper .svc-item__icon { background: var(--ypm-copper-050); } .svc-block--copper .svc-item__icon svg { color: var(--ypm-copper); }
.svc-item h4 { font-size: 16.5px; color: var(--ypm-navy); }
.svc-item p { margin: 0; font-size: 14.5px; color: var(--text-muted); line-height: 1.55; }

.built__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.built h2 { font-size: 34px; margin-top: 16px; }
.built p { margin-top: 16px; font-size: 17px; color: var(--text-muted); }
.built__cards { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.built__card { padding: 20px; border-left: 4px solid var(--ypm-copper); }
.built__card svg { width: 22px; height: 22px; color: var(--ypm-copper); }
.built__card h4 { margin-top: 12px; font-size: 16px; }
.built__card p { margin: 6px 0 0; font-size: 14px; color: var(--text-muted); }

.svc-cta { background: var(--ypm-copper); padding: 72px 40px; }
.svc-cta__inner { max-width: var(--ypm-max); margin: 0 auto; display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 24px; }
.svc-cta h2 { color: #fff; font-size: 34px; max-width: 560px; }
.svc-cta p { color: rgba(255,255,255,.9); margin-top: 14px; font-size: 17px; }

/* ============================================================
   FREE AUDIT
   ============================================================ */
.audit-hero { background: var(--ypm-navy); padding: 80px 40px; position: relative; overflow: hidden; }
.audit-hero__inner { max-width: var(--ypm-max); margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.audit-hero h1 { color: var(--ypm-paper); font-size: 50px; margin-top: 20px; line-height: 1.04; }
.audit-hero p.sub { color: var(--ypm-blue-100); font-size: 18px; margin-top: 20px; max-width: 480px; }
.audit-hero__stats { display: flex; gap: 26px; margin-top: 30px; flex-wrap: wrap; }
.audit-hero__stats .v { font-family: var(--font-display); font-weight: 700; font-size: 30px; color: #fff; }
.audit-hero__stats .l { font-size: 12.5px; color: var(--ypm-blue-100); margin-top: 2px; }

.lead-form { background: #fff; border: 1px solid var(--border-default); border-radius: var(--radius-xl); padding: 34px; box-shadow: var(--shadow-md); }
.lead-form .field { display: flex; flex-direction: column; gap: 6px; margin-bottom: 16px; }
.lead-form label { font-family: var(--font-body); font-size: 12px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--text-muted); }
.lead-form input, .lead-form textarea {
  font-family: var(--font-body); font-size: 16px; color: var(--text-body);
  background: #fff; border: 1.5px solid var(--border-cool); border-radius: var(--radius-md);
  padding: 11px 14px; outline: none; transition: border-color .15s, box-shadow .15s; width: 100%;
}
.lead-form input:focus, .lead-form textarea:focus { border-color: var(--ypm-blue-cta); box-shadow: 0 0 0 3px rgba(22,104,227,.12); }
.lead-form .field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.lead-form .field-row .field { margin-bottom: 0; }
.lead-form__badge { display: flex; align-items: center; gap: 10px; margin-bottom: 8px; }
.lead-form__badge .pill { font-family: var(--font-body); font-size: 12px; font-weight: 700; letter-spacing: .04em; background: var(--ypm-green-050); color: var(--ypm-green-700); border-radius: var(--radius-pill); padding: 4px 10px; }
.lead-form__badge .meta { font-size: 13px; color: var(--text-faint); }
.lead-form h3 { font-size: 26px; margin: 8px 0 22px; }
.lead-form__fine { margin: 14px 0 0; font-size: 12px; color: var(--text-faint); text-align: center; }
.lead-hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.lead-form--done { text-align: center; padding: 44px 34px; }
.lead-form__check { width: 64px; height: 64px; border-radius: var(--radius-pill); background: var(--ypm-green-050); display: flex; align-items: center; justify-content: center; margin: 0 auto 18px; }
.lead-form__check svg { width: 30px; height: 30px; color: var(--ypm-green); }
.lead-form--done h3 { font-size: 24px; }
.lead-form--done p { color: var(--text-muted); margin-top: 10px; }

.audit-inside__head { text-align: center; max-width: 560px; margin: 0 auto 44px; }
.audit-inside__head h2 { font-size: 36px; margin-top: 16px; }
.audit-inside__grid { display: grid; grid-template-columns: repeat(5,1fr); gap: 16px; }
.audit-inside__card { padding: 22px; display: flex; flex-direction: column; gap: 10px; }
.audit-inside__card:first-child { background: var(--ypm-blue-050); }
.audit-inside__card svg { width: 24px; height: 24px; color: var(--ypm-blue); }
.audit-inside__card h4 { font-size: 15.5px; color: var(--ypm-navy); }
.audit-inside__card p { margin: 0; font-size: 13.5px; color: var(--text-muted); line-height: 1.5; }
.audit-closer { text-align: center; margin-top: 40px; font-family: var(--font-display); font-style: italic; font-size: 22px; color: var(--ypm-navy); }

/* ============================================================
   ABOUT
   ============================================================ */
.about-hero__inner { display: grid; grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: center; }
.about-hero h1 { font-size: 54px; line-height: 1.04; margin-top: 22px; color: var(--ypm-navy); }
.about-hero .lead { margin-top: 22px; max-width: 460px; }
.about-hero__img { aspect-ratio: 4/3; border-radius: var(--radius-xl); overflow: hidden; background: var(--ypm-blue-050); box-shadow: 0 20px 48px rgba(16,36,62,.10); }
.about-hero__img img { width: 100%; height: 100%; object-fit: cover; display: block; }

.about-story__grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 56px; align-items: center; }
.about-story__img { aspect-ratio: 4/5; border-radius: var(--radius-xl); overflow: hidden; background: var(--ypm-blue-050); }
.about-story__img img { width: 100%; height: 100%; object-fit: cover; display: block; }
.about-story h2 { font-size: 34px; margin-top: 16px; }
.about-story p { margin-top: 16px; font-size: 16.5px; color: var(--text-body); line-height: 1.65; }
.about-story__checks { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 16px; }
.about-story__checks div { display: flex; align-items: flex-start; gap: 9px; font-size: 14.5px; color: var(--text-body); }
.about-story__checks svg { width: 16px; height: 16px; color: var(--ypm-green); flex-shrink: 0; margin-top: 2px; }
.about-story blockquote { margin: 24px 0 0; padding-left: 22px; border-left: 4px solid var(--ypm-blue); }
.about-story blockquote p { margin: 0; font-family: var(--font-display); font-style: italic; font-size: 19px; line-height: 1.5; color: var(--ypm-navy); }
.about-story blockquote .cite { margin-top: 14px; font-size: 13.5px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--text-faint); }

.about-creds { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
.about-creds .card { padding: 26px; }
.about-creds .card svg { width: 24px; height: 24px; color: var(--ypm-blue); }
.about-creds .card .t { font-family: var(--font-display); font-size: 19px; font-weight: 700; color: var(--ypm-navy); margin-top: 14px; line-height: 1.2; }
.about-quote-card { margin-top: 22px; background: var(--ypm-navy); color: var(--ypm-paper); border-radius: var(--radius-lg); padding: 40px; }
.about-quote-card .big { margin: 0; font-family: var(--font-display); font-size: 26px; line-height: 1.35; color: var(--ypm-paper); max-width: 720px; }
.about-quote-card .sub { margin: 18px 0 0; font-size: 17px; color: var(--ypm-blue-100); line-height: 1.6; max-width: 720px; }

.beliefs__head { text-align: center; max-width: 560px; margin: 0 auto 48px; }
.beliefs__head h2 { font-size: 36px; margin-top: 16px; }
.beliefs__grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; }
.belief { padding: 30px; border-left: 4px solid var(--ypm-blue); }
.belief--green { border-left-color: var(--ypm-green); } .belief--copper { border-left-color: var(--ypm-copper); }
.belief svg { width: 24px; height: 24px; color: var(--ypm-blue); }
.belief--green svg { color: var(--ypm-green); } .belief--copper svg { color: var(--ypm-copper); }
.belief h3 { font-size: 21px; margin-top: 16px; }
.belief p { margin: 12px 0 0; font-size: 15px; color: var(--text-muted); line-height: 1.6; }

.approach__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.approach h2 { font-size: 36px; margin-top: 16px; }
.approach p { margin-top: 16px; font-size: 17px; color: var(--text-muted); }
.approach p.strong { color: var(--text-body); font-weight: 600; }
.approach__card { background: var(--ypm-blue-050); border-radius: var(--radius-lg); padding: 30px; }
.approach__card .k { font-size: 13px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--ypm-blue); }
.approach__row { display: flex; align-items: center; gap: 14px; padding: 13px 0; border-top: 1px solid var(--border-default); }
.approach__row:first-of-type { border-top: none; }
.approach__row .n { font-family: var(--font-display); font-weight: 700; color: var(--ypm-blue); font-size: 17px; width: 24px; font-variant-numeric: tabular-nums; }
.approach__row .s { font-size: 16px; color: var(--ypm-navy); font-weight: 500; }

.deserve__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.deserve h2 { font-size: 36px; margin-top: 16px; }
.deserve p.muted { margin-top: 16px; font-size: 17px; color: var(--text-muted); }
.deserve__nots { display: flex; flex-direction: column; gap: 10px; margin-top: 12px; }
.deserve__nots div { display: flex; align-items: center; gap: 10px; font-size: 15px; color: var(--text-muted); }
.deserve__nots svg { width: 16px; height: 16px; color: var(--ypm-down); flex-shrink: 0; }
.deserve__card { border-left: 4px solid var(--ypm-blue); padding: 34px; }
.deserve__card .k { font-size: 14px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--text-faint); }
.deserve__card .q { margin: 16px 0 0; font-family: var(--font-display); font-style: italic; font-size: 26px; line-height: 1.3; color: var(--ypm-navy); }
.deserve__card .a { margin: 18px 0 0; font-size: 16px; color: var(--text-body); font-weight: 600; }

/* ============================================================
   CONTACT
   ============================================================ */
.contact__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.contact h1 { font-size: 52px; line-height: 1.04; margin-top: 20px; color: var(--ypm-navy); }
.contact .lead { margin-top: 20px; max-width: 480px; }
.contact__points { display: flex; flex-direction: column; gap: 13px; margin-top: 26px; }
.contact__points > div { display: flex; align-items: center; gap: 13px; font-size: 16px; color: var(--text-body); }
.contact__points .ic { width: 34px; height: 34px; border-radius: 9px; background: var(--ypm-blue-050); display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.contact__points .ic svg { width: 18px; height: 18px; color: var(--ypm-blue); }
.contact__meta { display: flex; gap: 40px; margin-top: 30px; padding-top: 24px; border-top: 1px solid var(--border-default); }
.contact__meta .k { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--text-faint); margin-bottom: 6px; }
.contact__meta a, .contact__meta .v { font-size: 15.5px; font-weight: 600; color: var(--ypm-navy); text-decoration: none; }
.booking-card { background: #fff; border: 1px solid var(--border-default); border-radius: var(--radius-xl); padding: 30px; box-shadow: var(--shadow-md); }
.booking-card h3 { font-size: 22px; }
.booking-card .cal-note { margin-top: 8px; font-size: 13px; color: var(--text-faint); display: flex; align-items: center; gap: 7px; }
.booking-card .cal-note svg { width: 14px; height: 14px; color: var(--ypm-stone); }
.booking-embed { margin-top: 18px; border-radius: var(--radius-lg); overflow: hidden; min-height: 520px; border: 1px solid var(--border-cool); }
.booking-embed iframe { width: 100%; min-height: 520px; border: 0; display: block; }

/* ============================================================
   Responsive — inner pages
   ============================================================ */
@media (max-width: 900px) {
  .page-hero { padding: 56px 24px; }
  .svc-hero__inner, .built__grid, .built__cards,
  .audit-hero__inner, .about-hero__inner, .about-story__grid,
  .approach__grid, .deserve__grid, .contact__grid { grid-template-columns: 1fr; gap: 32px; }
  .svc-block { grid-template-columns: 1fr; gap: 24px; padding: 36px 0; }
  .svc-block__side { position: static; }
  .svc-items { grid-template-columns: 1fr 1fr; }
  .about-creds, .beliefs__grid { grid-template-columns: 1fr; }
  .audit-inside__grid { grid-template-columns: 1fr 1fr; }
  .svc-blocks { padding: 8px 24px 24px; }
  .svc-hero h1, .audit-hero h1 { font-size: 38px; }
  .about-hero h1, .contact h1 { font-size: 40px; }
  .svc-cta__inner { flex-direction: column; align-items: flex-start; }
  /* Keyword cloud: switch from absolute float to simple wrap on mobile */
  .svc-cloud { min-height: 0; display: flex; flex-wrap: wrap; gap: 10px; }
  .svc-chip { position: static !important; animation: none !important; }
  .contact__meta { gap: 28px; }
}
@media (max-width: 560px) {
  .lead-form .field-row, .about-story__checks, .audit-inside__grid, .svc-items { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) {
  .svc-chip { animation: none !important; }
}

/* Audit form wrapper (badge + form share one card) */
.lead-form-wrap { background: #fff; border: 1px solid var(--border-default); border-radius: var(--radius-xl); padding: 34px; box-shadow: var(--shadow-md); }
.lead-form-wrap .lead-form { border: none; box-shadow: none; border-radius: 0; padding: 0; margin-top: 16px; }
.lead-form-wrap .lead-form--done { margin-top: 0; padding: 10px 0; }
.lead-form__badge .meta { line-height: 1.3; }